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Hit Rate
% Sales from Design Product Development
“We are the eyes of the Customer in Tropic”
49%/4.7M
PCS
2337 Styles
Design Driven Hit Rate
BILAN SS22 / AW22
Customer Hit Rate
BILAN SS22 / AW22
Solution Driven
3,020,194 M
Design Driven
4,751,055 M
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Best Seller Report
Cross fertilisation with customer
KYC
TREND
Extreme texture / laddering
Crops
Directional Prints
10%
Extreme texture / laddering
Crops
Directional Prints
40%
CORE
50%
FASHION
Back prints on known colours / shape
Updates on font
Subtle washes
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Research Boards
BOARDS / SKETCH / IDEAS / FINAL / DESIGN
Digital Monitoring of Hit Rate
Challenges
Speed to Market
Adapting To Uncertainty
Peripherals
CDL Capabilities
Customer is asking for more Physical Samples VS 3D
Brands are constantly evolving
WHAT'S NEXT?
Frequent customer Visit
Aggressive SPD (Tailor Made Collection)
TROPIC INDIA - Fabric complementary
(Polar Fleece, Borg)
New product line (Modern Jogger)